Hello! My name is Dequiana Jackson. I’m a small business marketing coach who shows women entrepreneurs like you how to use solid marketing strategies to turn their life’s passion into a profitable, service-based business. I call it igniting your inner greatness for business success.
You’ve already been successful, whether it was in your corporate job, a non-profit or a previous business. You’ve done it once and will do it again! Just because you’re rebuilding doesn’t mean you’re a beginner. Don’t forget your past success or what got you to this point. It all means something.
Together, we’ll brand you as the expert you already are.
Why I Want to Help You
I believe we all have an inner fire just waiting to burst through, and when we find it, we can use that passion to start and grow our business. Unfortunately, excitement won’t get you far without good business skills and solid small business marketing strategies. I teach current and aspiring women entrepreneurs the marketing fundamentals they need to set a solid foundation for their business. It’s disheartening to see entrepreneurs with no clear client, message or service get sucked into the latest marketing tactics, and then fail because they don’t have those basics down, losing time, money and momentum.
I want to help you understand the mission/vision/value of your business, who your ideal client is, how to design packages for those clients or even how to speak about your businesses in a way that would be attractive to potential buyers. We’ll even work on that inner critic that tells you that you shouldn’t be doing this in the first place and then get down to branding and marketing basics.
Investing in things like Facebook ads, expensive websites and the latest guru’s how-to succeed on X new social media program WITHOUT having the fundamentals of marketing and branding down is like spinning in a circle and then throwing a dart at a target blindfolded. Sure, you may hit the target sometimes. Most of the time, you’ll probably hit the unsuspecting guy in the corner. Don’t hit that guy.
I’ve Been Where You Are
A few years ago, I could identify with each of these scenarios. Can you?
- I did everything “right:” went to a great school, got the career I thought I wanted and even got a good salary, but I’m still not happy.
- I know I was put on this earth to make a difference. I have a purpose, but I don’t think I’m living it. I know I should be doing something different, but I’m stuck, and I need a plan.
- I have a passion to serve, but I’ve worked my whole life to get to this point in my career. Maybe there’s something wrong with me, but I know there’s got to be more to life than this.
My whole life I was told to go to college, go to grad school and get a good job, so that’s what I did. I got an undergrad degree and an MBA from the University of Chicago and worked in brand management for a top consumer packaged goods company, even while having two daughters. From the outside looking in, I had it all. I wasn’t even 30 years old and already had a prestigious job, a top salary, a big house. I even had a dog, but there was something missing. I tried convincing myself that I loved my job and was crazy for wishing to do anything else, but deep down I knew the truth.
When you step back and really take a look at your life, how do you feel and how are you coping with it? Are you unhappy? Do you dread going to work? I remember a few of my coworkers and I literally cried in the parking lot before work because we didn’t want to go in. The stress was unbearable some days. Do you drown your sorrows in things like shopping, joining a bunch of organizations to occupy your time, serial dating or even vegging out on the couch doing nothing every weekend because that’s all the energy you have left?
If so, these are only symptoms of a much bigger problem, and this problem is rooted in your mindset. What’s the issue? You know you have a bigger assignment but are running away from it. You’re scared to be authentic.
If you are not being true to yourself, you will never have the career you’re really supposed to have or the life you’re supposed to have. Until you make a conscious effort to find it, you will remain in a job that doesn’t fit. Changing jobs won’t help because you’ll still be working off of a plan rooted in fear and hesitation, your plan, not God’s plan (or whatever higher power you ascribe to). This leads to frustration and will forever have you feeling like you’re a round peg being shoved into a square hole. You might even find yourself staring in the mirror at work wondering, “What am I doing here?” Then you remember the nice paycheck and all the time you’ve put in to get to this point in your career, suck it up and head off to the next meeting … still unhappy but pressing on. I did the same thing until a shift happened.
I knew I was put on this earth to make a difference in the lives of women, so I stepped out on faith, left corporate America and embarked on a career path I now love. Believe me, changing careers was one of the best decisions I’ve ever made. It’s not always easy, and it didn’t come without some growing pains, but in the end, it was worth it. I even kind of like Mondays again.
You can do the same thing I did.
You don’t have to keep living like this.
You are never in too deep or too old to change direction, even if you’ve been on that path your whole life.
To get started, take a look at the Programs I offer or schedule your complimentary, 30-minute Business Boosting Session now. I look forward to helping you ignite your inner fire and get your business going.