Last week, we talked about meeting a consumer’s unmet need with your product or service. You may have been left wondering – who is this “consumer” person, and how do I reach him or her? Generally speaking, a consumer is someone who uses goods or services. What your business is most interested in is finding its target consumer – that group of people who is both interested in your product or service and willing to purchase it.
Happy Monday! This week, I offer a simple tip that many excited entrepreneurs forget: your product or service MUST help somebody…preferably a large group of somebodies. In other words, to be successful, your product or service must meet a consumer’s unmet need. In other words: a person has a problem, and you have the means to fix it!
Tweet “What great thing would you attempt if you knew you could not fail?” – Robert H. Schuller This is a question every entrepreneur should ask as they set their goals for the year, quarter, month or even day. Many
If you’re looking for a hands-on guide to leveraging the Internet and social media to grow your small business, then look no further than Marketing Shortcuts for the Self-Employed by Patrick Schwerdtfeger. He offers practical advice to grow your business immediately.
Tweet Hello entrepreneurs! Welcome to this week’s marketing moment where I will share simple, yet effective marketing tips, answer questions and provide general information on the topic of marketing. Our goal is to arm your small business with the knowledge