One of the biggest mistakes an entrepreneur can make is having no target market. Learn what a target market is and how to define one for your business.
Learn how remembering your “why” can help keep you grounded on the days you feel like tearing your hair out, crying and/or throwing something at the next person who asks for a discount just because.
Small businesses are struggling and slowly accumulating larger debts as they seek to wear out the economic downturn. Read the causes and how your business can recover.
Last week, we talked about meeting a consumer’s unmet need with your product or service. You may have been left wondering – who is this “consumer” person, and how do I reach him or her? Generally speaking, a consumer is someone who uses goods or services. What your business is most interested in is finding its target consumer – that group of people who is both interested in your product or service and willing to purchase it.