Please Don’t Call Your Clients Stupid

Please Don’t Call Your Clients Stupid

I have a professional blogger friend who is quite tech proficient. To stay on top of her game she regularly attends blogging and social media classes. Our conversations after these workshops are typically a lot of fun. She excitedly tells me what she learned, and we talk about how we can apply it to our own businesses. Well…last week was different. She was pissed. It turns out that the workshop was good, but the presenter turned her off. Their email conversation started innocent enough, but then it went sour.

10 Tips for Marketing Your Small Business Offline

Social networking is now a way of life. I imagine that if you poll 10 random people, more than half will have a Facebook account, Twitter account or both. Small businesses have also jumped online, which is great. Social networking is all about building relationships and making connections. However, I’ve seen some entrepreneurs rely too much on the Internet for marketing. Yes, it’s important, but don’t forget to market your business offline, too. In today’s Marketing Moment, I offer 10 ways you can marketing your business offline. Try some of these tips in between your latest RT or Facebook group status update:

The Importance of Defining Your Target Consumer

The Importance of Defining Your Target Consumer

Last week, we talked about meeting a consumer’s unmet need with your product or service. You may have been left wondering – who is this “consumer” person, and how do I reach him or her? Generally speaking, a consumer is someone who uses goods or services. What your business is most interested in is finding its target consumer – that group of people who is both interested in your product or service and willing to purchase it.