One of the biggest mistakes an entrepreneur can make is having no target market. Learn what a target market is and how to define one for your business.
Marketing Mistake #1 – No Target Market [PODCAST]
![Marketing Mistake #1 – No Target Market [PODCAST]](http://inspiredmarketinginc.com/wp-content/uploads/2014/09/who-is-your-target-market.jpg "Marketing Mistake #1 – No Target Market [PODCAST]")
Remember Your Why [PODCAST]
![Remember Your Why [PODCAST]](http://inspiredmarketinginc.com/wp-content/uploads/2014/09/yourwhy.jpg "Remember Your Why [PODCAST]")
Learn how remembering your “why” can help keep you grounded on the days you feel like tearing your hair out, crying and/or throwing something at the next person who asks for a discount just because.
The Power of Words in Your Business
When you think of what can help you grow your business, what are the first things that come to mind? You probably don’t think of this one thing, but it can mean failure or success for your company.
Better Business Depends on Merchant Equipment
If anything is clear, is that businesses depend on maintaining customer satisfaction. To maintain your customers and even create a larger base of them, businesses must provide additional payment options.
How to Get Followed: Top Tips for Writing Copy for Twitter
So how can you write copy for the web so that Twitter not only navigates these obstacles, but comes through at the head of the pack, winning you followers, re-tweets and general social media glory? Well, we can’t promise miracles, but these 5 tips are a good place to start.
How to Promote Professional Services Using Social Media
Tweet LinkedIn is a business oriented social networking system. Every person who was seeking to increase their opportunities through network LinkedIn is the right path. It is the superb way to get communicate with your peer contractors, customers, dealers and
Debt Reduction Strategy: A Guide for Small Business Owners
Small businesses are struggling and slowly accumulating larger debts as they seek to wear out the economic downturn. Read the causes and how your business can recover.
Please Don’t Call Your Clients Stupid
I have a professional blogger friend who is quite tech proficient. To stay on top of her game she regularly attends blogging and social media classes. Our conversations after these workshops are typically a lot of fun. She excitedly tells me what she learned, and we talk about how we can apply it to our own businesses. Well…last week was different. She was pissed. It turns out that the workshop was good, but the presenter turned her off. Their email conversation started innocent enough, but then it went sour.
10 Tips for Marketing Your Small Business Offline
Social networking is now a way of life. I imagine that if you poll 10 random people, more than half will have a Facebook account, Twitter account or both. Small businesses have also jumped online, which is great. Social networking is all about building relationships and making connections. However, I’ve seen some entrepreneurs rely too much on the Internet for marketing. Yes, it’s important, but don’t forget to market your business offline, too. In today’s Marketing Moment, I offer 10 ways you can marketing your business offline. Try some of these tips in between your latest RT or Facebook group status update:
The Importance of Defining Your Target Consumer
Last week, we talked about meeting a consumer’s unmet need with your product or service. You may have been left wondering – who is this “consumer” person, and how do I reach him or her? Generally speaking, a consumer is someone who uses goods or services. What your business is most interested in is finding its target consumer – that group of people who is both interested in your product or service and willing to purchase it.